When there is intense price competition, many companies adopt _____ rather than cutting prices to match competitors.

When there is intense price competition, many companies adopt _____ rather than cutting prices to match competitors.
a.pricing power
b.value-added strategies
c.fixed costs
d.price elasticity
b.value-added strategiesbecause this strategy help them to be in the business and help them to earn positive profits because if they focus on cutting the prices to match their competitors then they will loose the required profits and can end up at a situation where they will be…