Total customer satisfaction is measured based on the relationship of ______

Total customer satisfaction is measured based on the relationship of ________.

Total customer satisfaction is measured based on the relationship of ______

Total customer satisfaction is measured based on the relationship of ________.
a. anticipated and real performance
b. perceived performance and expectation
c. advertised outcomes and real outcomes
d. past experience and present experience
e. customer attitude and salespersons attitude
b. perceived performance and expectationbecause the total satisfaction can be measured by what a customer has actually got and what he has expected to get, not through the anticipated or real performance. moreover a consumer always have some kind of expectation…

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