The ________ consists of the whole cluster of benefits the company promises to deliver; it is more than the core positioning of the offering.

The ________ consists of the whole cluster of benefits the company promises to deliver; it is more than the core positioning of the offering.
a. customer promise
b. mission statement
c. corporate pledge
d. corporate perceived value
e. value proposition
c. corporate pledge since the success in business of a company is due to its clients, customers and investors. a corporate pledge provides the following: 1)Outstanding Customer Service 2) Advanced Technology and Trading Platforms 3)Easy Access Trading 4)The best and most profitable trades in the industry 5)Up to date data, graphs, charts and economic…