The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the…

The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychic costs is called the ________.

The bundle of costs customers expect to incur in evaluating obtaining using and disposing of the…

The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychic costs is called the ________.
a. organizational expense ratio
b. shoppers fatigue
c. total customer cost
d. analysis paralysis
e. comparison shopping to comparison buying ratio
Answer c. total customer cost The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychic costs is called the total customer cost.The total customer cost is the expense that he/ she has to incur in all beginning from the decision of purchase…

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